ABOUT

Candice Luter is a conceptual product designer and creative director working at the intersection of form, material, and meaning. She uses AI as a prototyping and exploration tool to develop future-facing product concepts, aesthetic systems, and brand directions — focusing on what should exist, not just how it’s produced by combining vision with years of firsthand experience in production, sourcing, and the realities of manufacturing. 

Her work has been commissioned by major retailers and hospitality brands including Target, West Elm, Bloomingdale’s, Lulu and Georgia, Perigold, and Element by Westin with projects spanning residential, commercial, and large-scale retail environments.

Today, Candice’s practice centers on concept development, creative direction, and early-stage design systems — supporting brands, founders, and teams before execution begins.