Sketch to Store—Designing a Black History Month Collection

Sketch to Store—Designing a Black History Month Collection

I didn’t pitch this collection with a roar. I started with a quiet sketch—lines that felt like memory: layered, rhythmic, moving forward. What does celebration look like when it’s also daily life?

I grew up learning to make beauty out of limits. That shows up in how I design: graphic first, then object. For this 2021 Black History Month décor line for Target, I wanted forms you’d keep out all year—pieces that felt grounded in culture without being cliché. Clean geometry. Honest materials. Patterns that nod, not shout.

The day I walked past the display and saw someone pick up a piece and smile, I felt that old reflex to shrink…and then I didn’t. The collection that sold out in every store across the country, but the win for me was much more simple: I made something I would bring home to a person who looked like me.  That made me pick up a piece and smile.

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